Hand in latex glove with COVID-19 vaccine and syringe. Article picture for the Charité campaign #Impfenschützt, regarding the 4th corona wave.

Togeth­er against Coro­na. #Impfen­schützt

The Char­ité is in the mid­dle of the fourth wave of the pan­dem­ic: The num­ber of coro­na infec­tions is increas­ing and with it the num­ber of COVID-19 suf­fer­ers. In order to make the pub­lic aware of the over­load­ing of the med­ical staff and at the same time to raise aware­ness of the top­ic of vac­ci­na­tion, the Char­ité has now start­ed the video and poster cam­paign #Impfen­schützt.

A short film pro­vides insights into the dai­ly chal­lenges that med­ical staff have been con­front­ed with, which have per­sist­ed for months. Four Char­ité employ­ees report impres­sive­ly on the exhaust­ing phys­i­cal and emo­tion­al chal­lenges asso­ci­at­ed with the med­ical treat­ment of COVID-19 — and they are deter­mined to con­tin­ue to do their best for all patients.

Their clear mes­sage: “Pro­tect your health and pro­tect oth­ers too. Get vaccinated. ”

The four cam­paign motifs can be seen and shared on Insta­gram, Twit­ter and Face­book until mid-Decem­ber under the hash­tag #Impfen­schützt. In addi­tion, the cam­paign will also shape the Berlin cityscape with dig­i­tal posters and large-scale notices. The posters and the short film are linked via a QR code so that the video can be played on mobile devices direct­ly from the poster.

Image for the Charité Berlin campaign #Impfenschützt

Quelle: https://www.charite.de/klinikum/themen_klinikum/themenschwerpunkt_coronavirus/

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